Imagine knowing a landlord is about to rent out their property days—or even weeks—before any other agent in your town has a clue.
That’s exactly the advantage software firm Alto is handing to estate agents right now. They’ve just rolled out a new prospecting tool built straight into their CRM, and it’s completely changing how agents find new business.
Instead of waiting for the phone to ring or dropping hundreds of leaflets in the dark, agents can now get instant access to property intelligence, verified landlord records, and whole-market insights all in one place.
Working Smarter, Not Harder
The biggest headache for any agency is wasting time and money chasing dead leads. Alto’s new feature tackles this head-on. It allows agents to zero in on the owners and landlords who are actually most likely to make a move.
And because data privacy is a massive deal right now, Alto has made sure all the data is strictly GDPR and MPS-compliant. You aren't just getting random names; you are getting legitimate, usable insights.
Here is how it works in practice:
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Pinpoint Targeting: You can filter your searches by specific areas or strict criteria to find exactly the type of property you want to list.
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Direct Mail Campaigns: Once you’ve identified your targets, you can launch fully branded direct mail campaigns straight from the platform.
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Clear ROI: You don't have to guess if your marketing is working. The built-in dashboards let you track your performance and return on investment down to the penny.
The Results Speak for Themselves
Does it actually work? According to Alto, the numbers look solid. They claim that agents actively using this new tool are winning up to 22% more instructions compared to the ones who are still doing things the old-fashioned way.
Stu Pick, the Partnership Director over at Alto, summed it up perfectly:
"Agents can see who’s likely to come to market before the competition. That’s then backed by some of the most complete and legitimate property and landlord data in the UK."
In a market where getting there first makes all the difference, having this kind of data at your fingertips isn't just a nice bonus—it's essential for staying ahead.
